The days of phonebooks and landlines are far behind us. In a world that’s glued to the Internet and mobile devices, it’s clear that any business needs to have an online presence to be found. But first, let’s take a step back. What exactly is online marketing? Online marketing is the method of promoting a business or brand through the Internet. More specifically, online marketing uses social media, blogs, web content and SEO to help a business get more traffic and in turn more customers. Here’s our breakdown.

Social Media

Facebook has easily become the portal to the Internet. I’d be lying if I said I didn’t check my timeline and Instagram feed every morning when I wake up. Social media has become the platform for conversation, news, and most important of all, advertising. Social media can help your business by providing a casual outlet for customers and potential customers to engage with your brand on a day-to-day basis. It can also generate an ROI for your business. Did you know that 92% of marketers agreed that social media is important for their business? And that’s growing!

Blogs

Blogging is great for your business because it drives more traffic to your website, increases your SEO, strengthens customer relationships and helps your brand establish authority. In terms of SEO, blogging can play a crucial role because it provides a consistent outlet of copy for Google to crawl. Which in turn, gives you brownie points in their search engine.

Web Content

Web content that is up-to-date and SEO optimized, is one of the keys to winning the search engine race. If you know the basics of SEO (keywords, link-building, quality content, etc.) then you’re probably already a step ahead of most of your competitors. However, it’s important to still write your copy for people, not robots! There’s a fine line between poor quality content and keyword stuffing. You want to find a happy medium that speaks to your audience but is also optimized for search engines.

Google is constantly updating their search engine algorithm. From the Quality Update to RankBrain, the complex formula is always evolving, which is why it’s more important than ever to keep up. Not just in web copy, but social media as well. How your business performs on social networks is one of many factors that go into Google’s search engine algorithm. That’s why having an online marketing strategy that incorporates all of these SEO factors is a must. If you don’t have one already, let’s get started!