Your company’s mission is important to you; as is the success of your business, but how do you convey this to potential customers? In a world full of visual stimulation and changing trends it can be challenging to grab your audience’s attention and keep them coming back for more. This is where branding comes in to save the day. And no I’m not talking about stamping a cow with a hot iron. The branding I’m referring to is one of the most useful marketing tools in today’s digital world. Branding is the creation of a name, symbol, or design that is derived from your mission, products or services and what differentiates you from other brands. Here’s what a successful brand strategy does for your business.
Capture your Identity
On the surface it’s easy to think that branding is simply creating a catchy logo, but that’s just the beginning. Branding is your company’s identity. It’s what is going to set you apart from others in your field. Therefore you want to make sure that it captures the essence of who and what you are. Your logo is important, in fact, it’s the foundation to your brand, but collateral items and a website design are what’s going to communicate your brand to your audience.
Define your Mission
In order to give your brand the depth it needs to succeed, you need to create a strategy that speaks to your customers about who you are with a clear voice that sets you apart from other brands. It’s important to be consistent, which is why defining your company’s mission early on is a must. A successful brand accurately portrays the goals and purpose of a company from its business cards to its website. A clear view of your mission will make it easy for your audience to identify with you.
Speak to your Audience
Once you’ve created a brand that encompasses your company’s mission it’s time to put it out into the world and allow it to speak to people. It’s important that your brand evokes feelings that reflect your mission and that it speaks to people without making them feel as if they are being advertised to. Branding is about communicating the right message to the right people. Getting this done early on is going to give you a leg up over your competition.
So, here we are, in the wide world of marketing, ready to capture the attention of customers, investors, competitors and everyone else in-between. It’s important to invest the time and resources in creating a brand that speaks honestly about your company’s mission while allowing its personality to shine through.
Here are some examples of creative branding projects that we like!