After all the hard work and care you put into creating a brand and getting your business known on social media, you’ve finally decided it’s time to take the next step and build a website. Since you already read the article The Importance of Web Design, you know that a functional website is key to your business’ success. With the help of your wonderful creative agency you know that your business is in good hands, but it never hurts to have an idea of what you want, or would like to avoid, when discussing your new web design. I picked three of some of the trendiest web designs to give you an idea of what your options are and how they might fit your brand.
Single Page Web Design
Are you a fan of the simple and streamline? Trying to convey your brand without weighing your webpage down with content? Then maybe a single page web design is what you’re in the market for. Single page web designs tend to be more fluid, as the user can simply scroll up and down for the content they need instead of trying to navigate menu bars. If you want a website that is a great example of single page web design, and that’s going to have you craving a cocktail, check out White Pike Whiskey. Their website does an excellent job of combining the usability of single page design with photographs, written content, and color. Can’t get enough of single page web design? Our friends over at Awwwards found some great examples of this streamline design stratgey, explaining that most of these are best at showcasing one main idea. So if you’re introducing your portfolio to the world, or are looking to sell your handmade goodies, this might be the right website design for you.
Flat Web Design
Maybe you want a website that is colorful, includes familiar icons and is so easy to use your guests will feel right at home, even during their first visit. If so, then perhaps a flat web design is what your brand needs. Flat design is a minimalistic design approach that emphasizes usability. This design differs from its more realistic counterpart by eliminating the need for more realistic images, drop shadows and fancy pants textures. The easily identifiable icon-like images and contrasting colors help guide the user’s eye to the main function of the website, eliminating the guessing and providing clear and concise navigation. Flat design websites not only look professional, but they create a user experience that is welcoming and enjoyable.
Illustrative Web Design
Is a picture worth a thousand words? When one of the main goals of your website is to capture your audience’s attention and tell them about your brand in as little time as possible, what better way to do this then with an illustrative web design? These designs often tend to be interactive, as you scroll your mouse over the page to move the story along. The illustrations, combined with the interactions of the mouse holder, is a great way to keep your visitors attention and having them come back for more. For a wonderful example of illustrative web design check out Keep Portland Weird: Earthquake Preparedness – not only is it chalk full of color and illustrations but it is a great example of flat web design too!
These are just a few examples of the different types of web design that can be found. The possibilities are endless and with the help of a professional you can be sure to find the one that fits your brand. Now it’s time to set up a meeting with a creative agent like Hatchbytes and get your brand the website it deserves!