Logo design is the face of your company. It is how people will remember your business and associate your goods and services with your brand. A well-designed logo will help your company earn the trust of consumers and become a household name. Those are just a few of the reasons it is so important to invest in logo design. But what makes a great logo? We will discuss the elements of logo design that will help your business stand out on the shelves by examining the seven key elements that comprise a great logo.
The importance of a simple logo is well, simple. Your brand needs to be easily recognizable, so your customers can pick it out of a crowd, and quickly! Over complicated logos are not easy to remember or to describe. You may think that it is not important for consumers to be able to describe
your logo easily but think about every time you couldn’t remember the name of something and how you used common symbols to describe what you were talking about.
It should be obvious that you do not want to blend in with the competition. Or have a logo that reminds consumers of your competitors. Your logo should set you apart from the pack. To be not only eye-catching but also arouse an emotional response. CreativeBloq urges designers and business owners alike to fight the urge to imitate. It’s great to have favorite designs outside of your own, but it’s important to keep your brand’s identity unique.
This is an important one! You don’t want a logo that was designed to only look good online or in print media. A well-designed logo is something that not only stands out on the shelves translates well online, on t-shirts, billboards, letterhead or any kind of collateral items that will spread awareness of your brand in a favorable light. An overly complicated design may not look good on a small button, resulting in loss of consumer recognition. Or when translated to black and white or different colors, may look different or not have the same effect.
Many people may feel this one is a bit of a no-brainer, but having an appropriate logo is more than knowing your intended audience. Though, it is important to keep this in mind when marketing towards certain age groups or professions. You want your logo to be age appropriate and also professionally
relevant. On the other hand, an appropriate logo does not have to be a blatantly obvious one either. According to Just Creative, a logo doesn’t need to show what a business sells or offers as a service, ie. car logos don’t need to show cars and computer logos don’t need to show computers.
Having a memorable logo is achieved by creating an image that makes a lasting impression. Many times companies try to compress everything about their business in one design. Rather than letting the design speak for their company, they overcomplicate the logo by trying to include too much. As StraightNorth aptly states, “A great logo will remain memorable enough that a person who has only seen the logo once should still be able to recall it enough to describe the logo to someone else.”
The last key element to a great logo is timelessness. Using a pop culture reference as a base for your logo is oftentimes a mistake. Since fads come and go, so will your logo’s effectiveness at reaching consumers. It’s important to ask yourself if your design will be relevant in 5, 10, even 50 years. You want your company’s brand to be recognizable throughout the ages, think of it as a marathon, not a sprint.
Your logo is how consumers connect with your brand. Therefore, it is important that you take the necessary steps to ensure your design is making the right connections. Take some time to consider the seven elements of a great logo and ask if your logo embodies each of them. For guidance, support and a well-designed logo you can always contact your local creative agency. Hatchbytes is always available to help bring out the best in your business!